Development of Social Media From Sociocultural Perspective

Development of Social Media From Sociocultural Perspective

Development of Social Media From Sociocultural Perspective

Knowledge emerges when it comes to development, requiring immediate acceptance. Social media, which is at the intersection of people, communication and internet, is rapidly adopted by individuals. The sudden change in their relationship with this new media has created social advantages and problems. Traditional media itself is not an individual, it is not an audience on social media; this is actively making its own earnings. The use of language in social media shows the most obvious reflections of social media. As a person who shares the lifestyle of sports and healthy nutrition on active social media, I do not observe that the influence of social media increases. I share my benefits and grow. But; It is used like jargon, style, language. The interesting thing is that today, jargon, the language of humor, turns into a real life, the streets are exactly the same. This was done by the culture of the society.

The most serious negativity in the language, culture and social media triangle; use of new abbreviations for faster, loss of importance of punctuation, etc. The time period created by the accelerated generation of books, magazines and newspapers on social media may pose a threat to the last culture in society for generations for now. The use of emojis and the importance of this artistic artist, even the scientific world, has never been indifferent to this language. In the Oxford dictionary in 2015, for the first time in history, it’s called a cluster of the year, namely emoji. This is perhaps the clearest indication that a new phenomenon called internet culture has emerged. Environment where social media is positive. The phenomena of virtual world opinion leaders led to the emergence of a kind of literary genre. While the business world maintains its own style, we prefer the sincere writing of new generations to connect with it.

Instead of heavy, hard-to-read literary texts, users prefer to read empathic, humorous, more ‘like themselves’ characters. In social media, although the number of followers and interaction, technical and quantitative figures are not important, quality elements such as content, mass effect and quality will become more important. Celebrities, facts and brand collaboration will increase, but we will sit on a more reliable platform. It also refers to the sociological impact of social media tools such as group / association building, public opinion ability and national and international influence. In similar minds, people can come together in the virtual world. It has its advantages as well as its disadvantages.